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Six Value Medals by Edward de Bono


Price: $6.00

AUTHOR:  Edward de Bono

TITLE:  Six Value Medals

PUBLISHER:  Vermilion

YEAR:  2005

ISBN:  9780091894597

DESCRIPTION:  S/H Excellent Condition Six Value Medals is a groundbreaking book that provides a basis for value assessment, an essential tool in decision-making for 21st century corporations. 

Edward de Bono's book demonstrates that values come into all areas of thinking, behavior, and decision-making and outlines a framework to focus employees' attention on a variety of values including human values, organizational values, cultural values and perceptual values.

By introducing a scoring system to rate different values as strong, sound, weak, or remote, Edward de Bono's thinking methods help readers prioritize and make executive decisions that count.

The Six Value Medals

Gold:  Gold is a precious metal, and so are people.  The gold medal asks what matters to the people?  Human values include pride, achievement, a sense of belonging, hope, trust, and growth.

Silver:  Silver medal impacts the organization.  What matters to the organization?  What are our goals as a company and how will a prospective action help us or hinder us in pursuit of these goals?

Steel:  Steel must be as strong as possible.  The steel medal asks what are the implications for quality?  How will the decision at hand impact the quality of what we do?

Glass:  Glass can take the shape of many functional, often beautiful and colorful objects.  The glass medal covers change, innovation, simplicity and creativity.

Wood:  Wood spotlights ecology values in the broadest sense.  Is there a positive or negative impact to the environment if we take this road?

Brass:  Brass looks like gold but is not.  Brass medal values examine appearances and perception.  How will this action be interpreted?

"It is not enough to know that values are important. We need better ways of perceiving values, talking about them and assessing them. That is the best basis for action of any sort. The Six Value Medals framework gives you the tools to do this."

- Dr. Edward de Bono


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